In previous announcements, we shared that XGLOBAL is debuting a new graphic identity. We’re thrilled to introduce the architect of our refreshed look, Tamara Antović from Novi Sad, a skilled graphic engineer and designer. Tamara is dedicated to crafting soulful brands with an authentic online presence, aiming to create emotionally resonant and need-fulfilling brands. A proponent of minimalism, she believes simplicity makes the strongest impact. Her primary goal is to delve into each brand’s essence, crafting designs that resonate deeply with target customers. She’s convinced that a brand’s visual identity can tell a compelling story that leaves a lasting impression.

Discussing the XGLOBAL logo, Tamara noted:

The XGLOBAL logo encapsulates the company’s brokerage essence, merging key values and industry-recognized attributes. The ‘X’ is composed of squares, symbolizing the diversity and facets of the intermediary world XGLOBAL unites. This adds a unique, modern twist to the visual.

A sans-serif font in the logo conveys stability, discretion, and strength, underlining XGLOBAL’s business acumen. The font reflects seriousness and focus, enhancing the company’s image of reliability.

Blue, a color evoking trust, security, integrity, and loyalty, plays a vital role in the logo, forging a positive connection with potential customers and underscoring XGLOBAL’s reliability and professionalism. Every design element is carefully chosen to forge a strong, unmistakable brand identity, blending straightforward, stable, and innovative aesthetics to mirror XGLOBAL’s core values of reliability, strength, and endurance. The logo’s visual symbolism is set to make XGLOBAL stand out in the industry, laying the groundwork for sustained success.

Tamara Thank you!